Reviews and testimonials are often overlooked by many businesses. A quick search on Google for cleaners can show me 10 different listings. Many of these listings don’t have any reviews. But a few do. Who do you think I am going to do business with first? The unknowns who have no reviews, or the 5-star cleaners with reviews that say things like: “They saved my priceless sweater”. Most people are going to choose the 5-star cleaners. They have proof they do a good job.