Scope: Strategic website designed to increase conversions, Website care services
Strategy & Goals: We got approached for this project because the client was tired of their website not producing any results. They did not rank well, then content was thin and the website did not generate many leads.
Much of the content on the site was rewritten to invite potential clients into a journey and help them proceed to one of many forms to collect information. By adding more content to the site, people could better understand what was offered.
A blog was also added to help them with a content strategy which will continue to help them rank better in search engines. The blog also helps them provide valuable content which helps potential clients convert to sales.
Lastly, a care plan was added to maintain the site with minimal interactions including those of posting regular blog content. These allowed the owner and his employees to focus on what they do best and less about tech problems.