Scope: Website with a primary focus of generating new sales and a secondary focus on providing information, Website care services
Strategy & Goals: Attracting new clients, both through the online world and through market sales is a primary goal for this business. The new website was built to provide quick access to the most popular products and drive visitors to the store to make purchases. Testimonials where added to build visitor confidence in the brand.
Shop photos are unique for each product, and staged meticulously. As such we choose to showcase them in a larger format. The entire site was built around the clients brand style and desire to keep thing simple, both for themselves and shoppers. It also integrates with existing payment processors, so the client did not have to add anything new to their payment options.
A newsletter feature was added to allow the visitors to receive new product and sale notices, additionally driving sales to the site. A blog is also available on the site to provide enticing content to help convert sales.
A care plan was also added to maintain the site itself, while the client maintains the store aspects such as inventory and price changes. The interface is easy enough for the client to use with basic training and provides all necessary information in a central dashboard.