Scope: WordPress website, Custom designed theme, WooCommerce, Hosting, Website Care Services
Strategy & Goals: This site was built with a few key factors involved. The client wanted a site to sell not only their own hand made articles, but those of other artisans. They also want the entire site to be based off a logo design they already had.
A primary goal of getting clients through the shopping experience and driving sales was set. Rather than a standard shopping cart page, this site integrates a slide out cart and streamlined checkout process.
A secondary goal of newsletter subscribers is brought into focus with an exit intent pop-up offering a discount on future shopping experiences. This was then integrated into a chosen mail provider.