It Parkles Papa

It Parkles Papa is a new startup handcrafted jewelry company based in Saint Helens, OR. They offer a unique style of jewelry to the person who is looking for the perfect item to go with each outfit. They also sell other artisans items out of their online store.

Project Details:

Scope: WordPress website, Custom designed theme, WooCommerce, Hosting, Website Care Services

Strategy & Goals: This site was built with a few key factors involved. The client wanted a site to sell not only their own hand made articles, but those of other artisans. They also want the entire site to be based off a logo design they already had.

A primary goal of getting clients through the shopping experience and driving sales was set. Rather than a standard shopping cart page, this site integrates a slide out cart and streamlined checkout process.

A secondary goal of newsletter subscribers is brought into focus with an exit intent pop-up offering a discount on future shopping experiences. This was then integrated into a chosen mail provider.