Having a website built for your business is a huge jump. It puts your business in a whole new league. But before you take that leap there are some things that you really need to consider and prepare for. One of the biggest things that can hold up your new web project is actually you. Having the content ready to go, or a plan in place for how to get the content ready is important. But what else do you need to know? Let’s find out.
Reviews and testimonials are often overlooked by many businesses. A quick search on Google for cleaners can show me 10 different listings. Many of these listings don’t have any reviews. But a few do. Who do you think I am going to do business with first? The unknowns who have no reviews, or the 5-star cleaners with reviews that say things like: “They saved my priceless sweater”. Most people are going to choose the 5-star cleaners. They have proof they do a good job.
When you start a small business, often you try to cut some corners. One of those corners that we see is often the website. A common response I hear is: Why do I need a website, I already have a Facebook page. And for some businesses that may work well. But there are some limitations to having only a Facebook page. Let’s dig into those limitations and help you to better weigh your needs of a website. From budget to control, look at the reasons behind why every business needs a website.
The world is fast moving towards digital everything. From websites to Facebook it is easier to connect with clients in the digital world than ever before. But there is a problem with a world of digital only. In a world of digital only, there is nothing personal. When I send you an email, it does not have the same feeling of a direct connection. The world of offline marketing and handshakes is fading. Yet some of the best clients we have ever got came from a physical connection.
The new year is upon us. The question is what are you going to do with it? My guess is that like most of us, you want to grow your business. And having your business processes running smoothly is critical to increasing your income. If your process is clunky it will be hard for you to grow. More employees or outside help may be impossible without the right tools. But which ones? These 7 tools should help you save time, money and get paid on time more often.