Everyone has something they know about marketing. But some of the things that you may ‘know’ about marketing couldn’t be more wrong. Let’s uncover some of these myths and get you on the right track. 1) A website is all I need A website alone will not get you new business. There are millions of sites out there. It is not enough anymore to only build a website. Each website must have proper targeting. This is where those million dollar words come in. Words like ‘Search Engine Optimization’ and ‘Mobile Readiness’ comes in. And as important if not more important
Growing a blog. There are hundreds of ideas out there on how to grow your blog. This post is only 7 of our favorite ways to grow your blog, engage customers, and expand your business. Let’s get to it. 1) Get a handle on S.E.O. Most blogs will not see direct growth from S.E.O. (search engine optimization) right away. But without good S.E.O. you will have no chance of growing in the future. By starting with S.E.O. first, each article you write will find a home. Also by starting with S.E.O. first, the topic is more likely to show to
Most small businesses do not know what they actually sell. They may think it is selling a repair service or a fancy necklace. But they would be wrong. The end result is not the real service or product. The business is something else completely. Let me tell you a story to explain what I mean. A few months back we had quite the wind storm that ripped through the area. As the winds grew in strength, some of our roof tiles began to blow off. We managed to weather the storm but took significant damage to the roof. We needed
We all assume that we have put together this perfect business. We also assume our customers will love purchasing from us. Those are incorrect assumptions. We also think the checkout or sale process is easy for any potential customer to navigate. But is it actually easy?
Your customers are everything to your business. For many businesses word of mouth is very important. Reviews of your business are also important. They both need to be good. But it can be hard to achieve good reviews and referrals when your ideal customer is not well defined. Targeting the wrong customer makes them very hard to please. A persona will do exactly that.