We all assume that we have put together this perfect business. We also assume our customers will love purchasing from us. Those are incorrect assumptions. We also think the checkout or sale process is easy for any potential customer to navigate. But is it actually easy?
Your customers are everything to your business. For many businesses word of mouth is very important. Reviews of your business are also important. They both need to be good. But it can be hard to achieve good reviews and referrals when your ideal customer is not well defined. Targeting the wrong customer makes them very hard to please. A persona will do exactly that.
Every day thousands (millions) of people browse the web. Most of the websites that people visit are insecure. This is because of a little thing called ‘HTTP’ vs ‘HTTPS’. The ‘S’ adds a layer of security, helping to ensure any data that you send to that site will be secure. Most sites do not use this secure form of traffic. Now of course not all sites needed that extra layer, until now. The Man In The Middle Without getting deep enough here to glaze your eyes right over, here is how it works. By adding SSL, you force the connection