Our Blog

7 tips for growing your business blog

July 5, 2017

Growing a blog. There are hundreds of ideas out there on how to grow your blog. This post is only 7 of our favorite ways to grow your blog, engage customers, and expand your business. Let’s get to it. 1) Get a handle on S.E.O. Most blogs will not see direct growth from S.E.O. (search engine optimization) right away. But without good S.E.O. you will have no chance of growing in the future. By starting with S.E.O. first, each article you write will find a home. Also by starting with S.E.O. first, the topic is more likely to show to

The business of time. What business are you actually in?

June 28, 2017

Most small businesses do not know what they actually sell. They may think it is selling a repair service or a fancy necklace. But they would be wrong. The end result is not the real service or product. The business is something else completely. Let me tell you a story to explain what I mean. A few months back we had quite the wind storm that ripped through the area. As the winds grew in strength, some of our roof tiles began to blow off. We managed to weather the storm but took significant damage to the roof. We needed

Would you buy from you? Shopping in your customer’s shoes

June 22, 2017

We all assume that we have put together this perfect business. We also assume our customers will love purchasing from us. Those are incorrect assumptions. We also think the checkout or sale process is easy for any potential customer to navigate. But is it actually easy?

How well do you know your customers? – Defining a Persona

June 14, 2017

Your customers are everything to your business. For many businesses word of mouth is very important. Reviews of your business are also important. They both need to be good. But it can be hard to achieve good reviews and referrals when your ideal customer is not well defined. Targeting the wrong customer makes them very hard to please. A persona will do exactly that.

How to encourage visitors to spend more time on your site

It’s harder than ever to keep visitors on your website. If you can’t show them that you have the solution to their problem within seconds your chance is lost. In this article, I cover a few ways that you can encourage visitors to hang around longer.

Choosing the right email solution for your small business

When it comes to business email, there are right ways and wrong ways to approach it. While it might seem easy enough to jump all in with a free service, it is often better to pay and get the benefits that come with a paid service. In this article, I explain the different options and give you my recommendations for business email hosting.

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