When you start a small business, often you try to cut some corners. One of those corners that we see is often the website. A common response I hear is: Why do I need a website, I already have a Facebook page. And for some businesses that may work well. But there are some limitations to having only a Facebook page. Let’s dig into those limitations and help you to better weigh your needs of a website. From budget to control, look at the reasons behind why every business needs a website.
When you start a new Facebook page, it can be a daunting task to grow that page into something useful. It is not easy to gain new followers. Not to mention recent updates to how Facebook shows content to its users makes that even harder. The Facebook algorithm When you get on Facebook, the posts in your feed are being ranked and chosen for you. And because you are friends with someone does not mean you will get to see their posts. Posts that show in your feed closer to the top are because you have engaged with that person