You hear it all the time. Each business calls themselves unique. But how many of them actually are? And for that matter, is yours actually all that unique? Let’s discuss some myths about being unique, and why these ideas are not unique. Serving The World You might think that trying to make your product be for everyone will help you gain market share. Or that it somehow will create a different light over your product. Uniqueness cannot come from serving the masses. It only comes from serving the narrow niche.