Pacific Northwest Web Works

There are thousands if not millions of plugins for WordPress. With each site we build, there are plugins that we install to each by default. Each plugin we choose has a specific purpose. They either increase the functionality or assist in site optimization.

Contact Form 7

Every site needs a contact form. Contact Form 7 makes it easy to add many contact forms. It even has the ability to integrate with Recaptcha. After the form is setup, a simple shortcode allows placement all over the site. Download it from WordPress.org

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Writing a blog takes a lot of effort. While anyone can write a single blog article, keeping up and continuing forward is hard. There is a commitment of time in blogging. It can also take quite a bit of that time before the potential and your investment is repaid. But not everything has to cost a lot of money. Here are some great free resources to help you and your blogging efforts.

Photos

• Pexels: This is a great resource for free stock style photos. Most photos are available for commercial use and are decent (if not excellent) quality. But remember if you don’t find what you want with your first search, try reworking your query.
• Unsplash: Another good photo resource. Some of the photos on Pexels will also be here as well. But still a decent number of unique ones.

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Over the many years we have been in business, I have read a lot of books. Books about business, books about advertising, and books about marketing. No matter how many books you read, some will stand out at you. Some books have this way to reach out and connect with you. You will get these great ideas to run with. So here is our top 5 marketing books that we have read recently. Time to give you ideas. Continue reading →

You hear it all the time. Each business calls themselves unique. But how many of them actually are? And for that matter, is yours actually all that unique? Let’s discuss some myths about being unique, and why these ideas are not unique.

Serving The World

You might think that trying to make your product be for everyone will help you gain market share. Or that it somehow will create a different light over your product. Uniqueness cannot come from serving the masses. It only comes from serving the narrow niche. Continue reading →

We have all been here before. You grab your phone and google a topic. Click on a site, hoping to find the answer, instead you cannot find it. Google listed the relevant content in the description, but the page is a mess. You can’t click on things and parts are overlapping. Before long you are pressing the back button, that site’s chance is over. It can be very frustrating trying to browse a site that is not built for mobile. And the site suffers for it.

Mobile readiness is not a fad

The world has become more mobile. People are on phones and tablets more than desktops and laptops. Mobile devices can have more processing power than some brand new laptops. And the price is quite attractive. This trend will only continue to grow. Continue reading →